Here's how to stand out in a crowded market...
Yo! Reader!! What’s the gutsiest thing you ever did? Me? Mighta been that time I got on stage in front of the entire company and told them our CEO's approach to storytelling was wrong (but not before singing parts of 8 songs in front of 500 people just to grab attention). Side note -- if you wanna see that, reply, and I'll shoot you a link. But I digress... There’s a truism in messaging (and marketing) that far too many don’t recognize. In messaging (and marketing), the worst thing that could...