That from which greatness can grow...
Howdy, Reader...
Tactics change.
Strategies change.
Buyers and sellers and tire kickers...all change.
What works today may not work tomorrow...except in one case.
The foundations that define it all.
The foundations that make up the base.
The foundations from which your greatness can grow.
A solid foundation stands up to winds of change.
There's a reason successful people lean into the basics.
The basics are foundational concepts.
They work now and forever.
What's that mean for you?
In messaging, don't fear what's simple.
Instead, make simple a foundation.
Go back to the basics.
Trust the basics. Because the basics are foundations...and foundations work.
Did you dig this? Wanna see more?
Think it's philosophical drivel? Wanna see less?
In either case, please let me know.
I want anything you get from me to be considered gold.
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Catch you soon! Zach _____________ zachmessler.com 🤘👊💥😎 |
26th Letter LLC
Yo! Reader!! What’s the gutsiest thing you ever did? Me? Mighta been that time I got on stage in front of the entire company and told them our CEO's approach to storytelling was wrong (but not before singing parts of 8 songs in front of 500 people just to grab attention). Side note -- if you wanna see that, reply, and I'll shoot you a link. But I digress... There’s a truism in messaging (and marketing) that far too many don’t recognize. In messaging (and marketing), the worst thing that could...